/* ===== Reset ===== */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  font-size: var(--text-base);
  line-height: 1.5;
  color: var(--color-text);
  background: var(--color-surface);
  -webkit-font-smoothing: antialiased;
}
img, svg, video { display: block; max-width: 100%; }
button, input, select, textarea { font: inherit; color: inherit; }
a { color: inherit; text-decoration: none; }
ul, ol { padding: 0; list-style: none; }

h1, h2, h3 { font-family: var(--font-display); line-height: 1.02; font-weight: 300; letter-spacing: -0.02em; }
h3 { font-weight: 400; }

::selection { background: var(--lime-500); color: var(--ink); }

.container { max-width: var(--container); margin-inline: auto; padding-inline: clamp(20px, 4vw, 48px); }
.section { padding-block: var(--space-section); }
.section--dark { background: var(--ink); color: #fff; }

.section-title {
  font-size: var(--text-h2);
  margin-bottom: 0.5em;
  text-transform: uppercase;
}
.section-title .accent {
  background: var(--lime-500);
  color: var(--ink);
  padding-inline: 0.08em;
}
.section--dark .section-title .accent { background: var(--lime-500); color: var(--ink); }
.section-lead { max-width: 640px; color: var(--ink-soft); margin-bottom: 3rem; font-size: 1.05rem; }
.section--dark .section-lead { color: rgba(255, 255, 255, 0.65); }

/* ===== Buttons — пилюли ===== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5em;
  padding: 0.9em 2em;
  border: 1px solid var(--ink);
  border-radius: var(--radius-pill);
  background: transparent;
  color: var(--ink);
  font-weight: 500;
  font-size: 0.95rem;
  cursor: pointer;
  transition: background-color var(--duration-normal) var(--ease-out-expo),
              color var(--duration-normal) var(--ease-out-expo),
              border-color var(--duration-fast);
}
.btn:hover { background: var(--ink); color: #fff; }
.btn:active { transform: translateY(1px); }
.btn--lime {
  background: var(--lime-500);
  border-color: var(--lime-500);
  color: var(--ink);
}
.btn--lime:hover { background: var(--ink); border-color: var(--ink); color: #fff; }
.btn--ghost { border-color: rgba(255, 255, 255, 0.4); color: #fff; }
.btn--ghost:hover { background: #fff; border-color: #fff; color: var(--ink); }
.btn--outline-green { border-color: var(--ink); color: var(--ink); }
.btn--outline-green:hover { background: var(--ink); color: #fff; }
.section--dark .btn--outline-green,
.stats-strip .btn--outline-green { border-color: rgba(255,255,255,0.4); color: #fff; }
.btn--block { width: 100%; }

/* ===== Forms — подчёркнутые поля ===== */
.field {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--hairline-soft);
  border-radius: 0;
  padding: 0.3rem 0.1rem;
  transition: border-color var(--duration-fast);
}
.field:focus-within { border-bottom-color: var(--ink); }
.section--dark .field,
.cta-card .field { border-bottom-color: rgba(255, 255, 255, 0.3); }
.section--dark .field:focus-within,
.cta-card .field:focus-within { border-bottom-color: #fff; }
.field .field-icon { color: var(--ink-soft); flex: none; }
.field input {
  border: 0;
  outline: 0;
  width: 100%;
  padding: 0.7rem 0;
  background: transparent;
  color: inherit;
}
.field input::placeholder { color: #9a9a94; }
.cta-card .field input::placeholder,
.section--dark .field input::placeholder { color: rgba(255, 255, 255, 0.45); }

.consent {
  display: flex;
  align-items: flex-start;
  gap: 0.6rem;
  font-size: 0.8rem;
  color: var(--ink-soft);
}
.consent input { margin-top: 0.2em; accent-color: var(--ink); }
.consent a { text-decoration: underline; }
.section--dark .consent, .cta-card .consent { color: rgba(255, 255, 255, 0.65); }

.form-status { font-weight: 500; color: var(--lime-600); min-height: 1.4em; font-size: 0.9rem; }
.cta-card .form-status, .section--dark .form-status { color: var(--lime-500); }
.form-status--dark { color: var(--ink); }

/* ===== Header ===== */
.site-header {
  background: var(--paper);
  color: var(--ink);
  position: sticky;
  top: 0;
  z-index: 50;
  border-bottom: 1px solid var(--hairline);
}
.top-strip { background: var(--ink); font-size: 0.8rem; }
.top-strip-inner {
  display: flex;
  align-items: baseline;
  justify-content: center;
  gap: 0.6rem;
  padding-block: 0.5rem;
  color: rgba(255, 255, 255, 0.65);
}
.top-counter {
  font-size: 0.95rem;
  font-weight: 600;
  color: var(--lime-500);
  font-variant-numeric: tabular-nums;
}
.header-top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-block: 1rem;
}
.logo { line-height: 1; }
.logo-name {
  font-weight: 600;
  font-size: 1.35rem;
  letter-spacing: -0.01em;
}
.logo-name em { font-style: normal; }
.logo-sub {
  font-size: 0.62rem;
  letter-spacing: 0.35em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin-top: 0.35em;
}
.header-side { display: flex; align-items: center; gap: 0.75rem; }
.icon-btn {
  width: 42px;
  height: 42px;
  display: grid;
  place-items: center;
  border: 1px solid var(--ink);
  border-radius: 50%;
  background: transparent;
  color: var(--ink);
  cursor: pointer;
  transition: background-color var(--duration-normal), color var(--duration-normal);
}
.icon-btn:hover { background: var(--ink); color: #fff; }
.header-phone { font-weight: 500; white-space: nowrap; font-size: 0.95rem; }
.header-phone:hover { text-decoration: underline; }

.header-nav { border-top: 1px solid var(--hairline-soft); }
.nav-inner { position: relative; }
.header-nav ul {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: clamp(0.75rem, 2.5vw, 2.5rem);
  padding-block: 0.8rem;
  font-size: 0.9rem;
}
.header-nav a { color: var(--ink-soft); transition: color var(--duration-fast); }
.header-nav a:hover { color: var(--ink); }
.burger { display: none; }

/* Мега-меню услуг */
.mega-toggle {
  display: inline-flex;
  align-items: center;
  gap: 0.35em;
  border: 0;
  background: transparent;
  color: var(--ink);
  font-weight: 500;
  cursor: pointer;
  padding: 0;
  font-size: inherit;
}
.mega-toggle svg { transition: transform var(--duration-normal) var(--ease-out-expo); }
.mega-toggle[aria-expanded="true"] svg { transform: rotate(180deg); }
.mega {
  position: absolute;
  top: calc(100% + 1px);
  left: clamp(20px, 4vw, 48px);
  right: clamp(20px, 4vw, 48px);
  background: var(--paper);
  color: var(--ink);
  border: 1px solid var(--hairline);
  border-top: 0;
  padding: 2rem;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 2rem;
  z-index: 60;
}
.mega[hidden] { display: none; }
.mega-col h5 {
  font-size: 0.78rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 0.9rem;
  padding-bottom: 0.6rem;
  border-bottom: 1px solid var(--hairline);
}
.mega-col ul { display: block; padding: 0; }
.mega-col li { margin-bottom: 0.5rem; }
.mega-col a {
  font-size: 0.88rem;
  color: var(--ink-soft);
  transition: color var(--duration-fast);
}
.mega-col a:hover { color: var(--ink); text-decoration: underline; }

/* ===== Hero — типографика прежде всего ===== */
.hero {
  background: var(--paper);
  color: var(--ink);
  padding-block: clamp(3rem, 2rem + 4vw, 6rem) var(--space-section);
}
.hero h1 {
  font-size: var(--text-hero);
  text-transform: uppercase;
  font-weight: 300;
  letter-spacing: -0.03em;
  max-width: 100%;
  margin-bottom: clamp(2rem, 4vw, 3.5rem);
}
.hero h1 .accent { background: var(--lime-500); padding-inline: 0.06em; }
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: start;
  border-top: 1px solid var(--hairline);
  padding-top: clamp(1.5rem, 3vw, 2.5rem);
}
.hero-sub {
  max-width: 520px;
  font-size: 1.1rem;
  color: var(--ink-soft);
}
.hero-badges { display: flex; gap: 0.6rem; flex-wrap: wrap; margin-block: 1.75rem; }
.badge {
  display: inline-flex;
  align-items: center;
  gap: 0.5em;
  border: 1px solid var(--hairline);
  border-radius: var(--radius-pill);
  padding: 0.5em 1.1em;
  font-size: 0.82rem;
  font-weight: 500;
}
.badge svg { color: var(--lime-600); }
.hero-form { display: grid; gap: 1.1rem; max-width: 480px; }

.hero-visual { display: grid; gap: 1rem; }
.video-card {
  position: relative;
  aspect-ratio: 16 / 10;
  border-radius: var(--radius-s);
  overflow: hidden;
  background: var(--ink);
  color: #fff;
  display: grid;
  place-items: center;
  cursor: pointer;
}
.video-card .play {
  width: 88px;
  height: 88px;
  border-radius: 50%;
  background: var(--lime-500);
  display: grid;
  place-items: center;
  color: var(--ink);
  transition: transform var(--duration-normal) var(--ease-out-expo);
}
.video-card:hover .play { transform: scale(1.08); }
.video-caption {
  position: absolute;
  top: 1.25rem;
  left: 1.25rem;
  right: 1.25rem;
  font-size: 0.85rem;
  color: rgba(255, 255, 255, 0.75);
}
.founder-chip {
  position: absolute;
  left: 1.25rem;
  bottom: 1.25rem;
  display: flex;
  align-items: center;
  gap: 0.8rem;
  border: 1px solid rgba(255, 255, 255, 0.25);
  border-radius: var(--radius-pill);
  padding: 0.4rem 1.2rem 0.4rem 0.4rem;
}
.avatar {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  background: var(--lime-500);
  color: var(--ink);
  display: grid;
  place-items: center;
  font-weight: 600;
  font-size: 0.85rem;
  flex: none;
}
.founder-chip b { display: block; font-weight: 500; }
.founder-chip span { font-size: 0.78rem; color: rgba(255, 255, 255, 0.6); }

/* УТП-карточки под hero */
.usp-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: clamp(2.5rem, 5vw, 4rem);
  border-top: 1px solid var(--hairline);
}
.usp-card {
  padding: 1.75rem 1.5rem 0 0;
  border-right: 1px solid var(--hairline-soft);
  transition: none;
}
.usp-card:last-child { border-right: 0; }
.usp-card + .usp-card { padding-left: 1.5rem; }
.usp-card b {
  display: block;
  font-weight: 500;
  font-size: 1.05rem;
  margin-bottom: 0.6em;
}
.usp-card p { font-size: 0.9rem; color: var(--ink-soft); }

/* ===== Числа доверия ===== */
.stats-strip { background: var(--ink); color: #fff; }
.stats-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2rem;
  padding-block: clamp(2rem, 4vw, 3.5rem);
}
.stat b {
  display: block;
  font-family: var(--font-display);
  font-weight: 300;
  letter-spacing: -0.02em;
  font-size: clamp(2.2rem, 1.4rem + 2.6vw, 4rem);
  color: #fff;
  line-height: 1;
  margin-bottom: 0.25em;
}
.stat span { font-size: 0.85rem; color: rgba(255, 255, 255, 0.55); }

/* ===== SEO-текст: сравнение каналов ===== */
.compare-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  margin-top: 3rem;
  border: 1px solid var(--hairline);
}
.compare-card {
  padding: 2.5rem;
  background: transparent;
  border-right: 1px solid var(--hairline);
}
.compare-card:last-child { border-right: 0; }
.compare-card--alt { background: var(--paper-dim); }
.compare-card .big {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(1.8rem, 1.2rem + 2vw, 3rem);
  letter-spacing: -0.02em;
  margin-bottom: 0.5em;
}
.compare-card--alt .big { color: var(--ink-soft); }
.compare-card p { color: var(--ink-soft); font-size: 0.95rem; }

/* ===== Плавающая пилюля-контакт ===== */
.contact-pill {
  position: fixed;
  right: clamp(16px, 3vw, 40px);
  bottom: clamp(16px, 3vw, 40px);
  z-index: 80;
  background: var(--ink);
  color: #fff;
  border-radius: var(--radius-pill);
  padding: 1em 1.6em;
  font-size: 0.95rem;
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: 0.6em;
  overflow: hidden;
  max-width: 300px;
  white-space: nowrap;
  transition: background-color var(--duration-normal);
}
.contact-pill:hover { background: var(--lime-500); color: var(--ink); }
.contact-pill .marquee {
  display: inline-flex;
  gap: 2em;
  animation: pill-marquee 9s linear infinite;
}
@keyframes pill-marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

@media (max-width: 900px) {
  .hero-grid, .compare-grid { grid-template-columns: 1fr; }
  .compare-card { border-right: 0; border-bottom: 1px solid var(--hairline); }
  .compare-card:last-child { border-bottom: 0; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); gap: 2.5rem 1.5rem; }
  .usp-grid { grid-template-columns: 1fr; }
  .usp-card { border-right: 0; border-bottom: 1px solid var(--hairline-soft); padding: 1.5rem 0; }
  .usp-card + .usp-card { padding-left: 0; }
  .usp-card:last-child { border-bottom: 0; }
  .header-phone { display: none; }
  .mega { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
  .header-nav ul { display: none; }
  .header-nav.open ul { display: grid; gap: 0.5rem; text-align: center; }
  .burger { display: grid; }
  .mega { position: static; grid-template-columns: 1fr; border: 0; border-top: 1px solid var(--hairline-soft); padding: 1.25rem 0; }
  .top-strip-inner { flex-wrap: wrap; text-align: center; }
  .contact-pill { font-size: 0.85rem; padding: 0.85em 1.3em; }
}